ACCESSIBLE RETAIL · E-KIOSK

Starbucks Signing Store

A custom e-kiosk for Starbucks Indonesia's first Signing Store in Jakarta — enabling accessible self-service ordering while helping Deaf and hard-of-hearing baristas receive orders through integrated operational workflows.

Flutter Android SDK ESB Integration

CLIENT

Starbucks Indonesia

INDUSTRY

Food & Beverage

Inclusive Retail

FOCUS

Accessible Ordering

STATUS

Operational

Making ordering more accessible

Starbucks Indonesia launched its first Signing Store in Jakarta to create a more inclusive retail experience for Deaf, hard-of-hearing and sign-language communities.

The store also employs Deaf and hard-of-hearing baristas, creating a need to reduce communication barriers throughout the ordering process while maintaining Starbucks' premium customer experience.

Accessible ordering integrated with store operations

01 ·

Accessible Self-Service

Customers can browse products, customize orders and complete transactions independently through an intuitive digital interface designed for a fast and accessible ordering experience.

02 ·

Seamless Order Handoff

Orders are delivered directly into integrated operational workflows, helping Deaf and hard-of-hearing baristas receive orders without relying on the same verbal communication flow.

03 ·

ESB Integration

The e-kiosk connects with Starbucks' existing ESB environment, enabling stable communication between the ordering platform and operational backend systems.

04 ·

Brand-Aligned Experience

The solution was designed to improve accessibility while maintaining Starbucks' visual identity, premium customer experience and operational standards.

Accessibility built into the customer journey

The e-kiosk was approved by Starbucks Indonesia for deployment within the Starbucks Signing Store Tata Puri environment. It contributes to a more accessible and inclusive retail experience while improving operational support for Deaf and hard-of-hearing baristas.

The integrated platform also establishes a scalable foundation for future Signing Store initiatives across Indonesia, supporting Starbucks' broader accessibility and digitally enabled customer experience objectives.

Key outcomes

Accessible ordering
A self-service ordering experience designed to reduce communication barriers for customers and baristas.

Deaf barista support
Orders flow through integrated workflows, helping Deaf and hard-of-hearing baristas receive orders more effectively.

Seamless store integration
The e-kiosk connects with Starbucks' existing ESB environment and operational systems.

Inclusive customer experience
The solution supports Starbucks' more inclusive retail experience while maintaining its brand and service standards.

Scalable foundation
The solution provides a foundation for future Signing Store initiatives and broader accessibility-focused deployments.

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